Case studies
Japan Market Expansion
An American company, which owns two global brands, each leader in its category and region, wanted to expand in Japan. Both brands were already distributed there but were performing poorly.
Fanny Coste and her team delivered an award-winning business plan.
An American company, which owns two global brands, each leader in its category and region, wanted to expand in Japan. Both brands were already distributed there but were performing poorly.
Fanny Coste and her team delivered an award-winning business plan.
'"The team did an excellent job and provided us with a lot of valuable information. We are going to communicate this information to our local partners, especially the team's suggestions for marketing activities and product development. I am convinced that if properly implemented, these ideas will help to strengthen the position of our brands in Japan."
General Manager, Asia
International Expansion
A major Japanese cosmetics contract manufacturer wanted to increase its overseas sales.
A major Japanese cosmetics contract manufacturer wanted to increase its overseas sales.
"In addition to providing valuable information and insights about the global cosmetics market, Fanny Coste successfully designed a number of marketing presentations for our company that have resulted in increased customer awareness and a rise in international sales."
Marketing/Sales Director