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There is a continual increase in world demand for beauty products that is also behind increased sales of ingredients (raw materials) used in these products. Global sales of cosmetics and toiletries are now over USD 400 billion (retail level) and are expected to grow at a CAGR in the range of 3.5% to 4.5% until 2020. The value of sales of cosmetic ingredients HAS reached USD 9.0 billion globally. By 2020 this figure will exceed USD 10.0 billion. However, industry regulations plus the fluctuations in consumer preferences and increasing competition, are redefining the business on a global scale.
Thus, marketing personal care products to consumers or functional ingredients to the world's beauty manufacturers is a complex challenge that requires a compelling value proposition and a comprehensive understanding of the industry.
Costemetics Consulting is there to help you every step of the way on your path to success.
Thus, marketing personal care products to consumers or functional ingredients to the world's beauty manufacturers is a complex challenge that requires a compelling value proposition and a comprehensive understanding of the industry.
Costemetics Consulting is there to help you every step of the way on your path to success.