Product Development

Strategic Business Planning

From raw material sourcing to initial market penetration, strategic planning is the key to developing a successful functional ingredient business model.
The team at Costemetics Consulting is experienced in all the critical areas of a comprehensive business model. The following are the key platforms associated with functional ingredient business planning:

Raw Material Sourcing
Product Testing
Applications Development
Sales and Marketing

Applications & Product Development

Cosmetics Consulting has been instrumental in developing successful products in the Nutraceutical, and Food and Beverage markets for a number of nutritive and functional ingredient companies in the past several years through the application of the following scope.

Performing a comprehensive analysis of the product's core functionality
Identifying the range of relevant product applications that best leverage the ingredients inherent value
Isolating a Value Proposition with measurable value drivers
Creating Go To Market and Entry strategies across a wide variety of relevant markets
Executing on a comprehensive strategic marketing plan aimed at maximizing exposure and extending reach to the target market.
Selling the relevant markets through the execution of targeted sales and marketing strategies and game changing strategic alliances

Ingredient Technologies has a proven track record in developing a successful and sustainable business for manufacturers of functional ingredients. Sales success is directly related to sound, relevant applications development work and the creation of a marketable value proposition that clearly demonstrates value to the end user.

For start-ups

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