Article: Ethnic Cosmetics Fit New Beauty Paradigm
In the article, GCI states that ethnic cosmetic brands that penetrate the U.S. market will have a domino effect of beauty awareness, globally but Fanny Coste, the managing director of Costemetics Consulting, points out that "it’s important to remember that within each ethnic group, there are fundamental cultural disparities, histories and origins so what appeals to ethnic Americans may not systematically appeal to ethnic Europeans across the board." She also stresses the importance of sophisticated and relevant packaging: "Traditional ethnic brands have been weak on packaging and marketing. So, stunning and innovative packaging, with up-to-date visuals, is definitely key to compete with mainstream products, not just in terms of winning the ethnic crowd, but also by enhancing product credibility."
Leave a Reply.